801-769-6604 jakegarn@gmail.com

Imagine the phone call for a second, it came in from the folks at Whitney Advertising. They were describing their idea… seriously, look at the finished ad and pretend you’ve never seen it, now describe it. That’s about how the phone call went.

“Uhm. Say that again?” -I said slowly, with a heaping dose of incredulity.

Honestly I wondered if this was actually possible to pull off, just the casting alone seemed, a bit too cinematic?  I don’t know.  They didn’t want any Photoshop inserts or anything silly, this is all real life, people (really cool people) dressed up like this standing there.  It seems too cool to be real… I don’t know, I was there.  We had witnesses.

When the craziest of adventures are at the height of their mischief it’s always best to be the one holding the camera. That’s the rush we’re all chasing, professional or not.  That spot, that moment, the person that decides when to say, ‘click.’

That’s why I do it.  That’s why you do it.  That’s why we all do it, we’re story tellers at heart and sometimes the universe provides you the opportunity to be part of a real life fairy tale.

So ya, do I like what I do?  Sort of.  I guess.  😉

This is the results of the work of a huge team of talented creatives, executives, stylists, photography assistants, models, actors and… let’s not forget the caterer. Man that was good food. Thank you to MarkerUSA and Whitney Advertising for allowing me to be a part of their most crazy hatched plans.

Utah Fashion Photography

National Advertising Campaign for MarkerUSA

Twas, emotional.

Credits

Client | Whitney Advertising and Design for MarkerUSA

Concept, Creative Direction, Copy Writing, Design and On-Set Art Direction | Whitney Advertising, Robin Whitney and Jim Whitney

Photography | Jake Garn

 Steezy Marie | Shelby Boven

Casanova Jester  | Will Goldman
Main Jester | Matthew Smith
Rasta Jester | Kealalauae Needham
Sporty Jester | Rebekah Barlow
Shy Jester | Christopher Barlow
Jester with Puppet | Melodie Winn
Courtly Jester | Mike Rayl

Hair | Steven Robertson

Makeup | Paula Dahlberg

Custom wardrobe | Alyson Hancey

Body Paint | Brett Hamilton

Photography Assistants | Steven Wood, Dave Brewer, Ryan Muirhead and Tiffany Sanchez.

Location | McCune Mansion, Salt Lake City

 

A step by step list of a photographer’s role on a shoot like this, from lighting (11 lights or something ridiculous), styling and posing to client interaction will be available soon at www.shootforlove.com